![]() They mostly rely on simple commands and buttons, which is useful to steer the conversation but leaves less room to express the bot’s identity. WhatsApp bots are usually not as advanced as their website brethren. ![]() ![]() We’ll discuss these points in more detail and what they mean for you throughout the post.Ī good chatbot persona connects your brand, target audience and the bot’s purpose. To ensure the responsible use of chatbots and to avoid spam:Ĭustomers need to initiate the conversation with a business on WhatsApp.Ĭhatbots can only be used when responding within the 24-hour “customer service Window”.Ī direct chatbot-to-human escalation path must be available. Since WhatsApp Business was launched in 2018, new features for business communication have only cautiously been introduced to WhatsApp.īots are supported on WhatsApp and can be integrated with various third-party ![]() Commercial use creeping into the personal space clashes with the app’s original purpose (“talking to friends and family”), posing the risk of negatively affecting its global popularity. While bots are already established on some digital channels, such as Learn how chatbots work, what they can do, how to build one – and whether they will end up stealing your job. The Ultimate Guide to Chatbots in Business ![]()
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